May 14, 2009

China mysteries: the black Audi A6

Spend any amount of time in Beijing and you'll see many black Audi A6s. In every case they've over-tinted the windows. You'd be ticketed if you tried to tint your windows that much in California.

In Beijing, this car is so ubiquitous, it's become about as much of a status symbol as wearing a pair of Keds is. If you're in the market for a black Audi A6 with tinted windows, you've got to ask yourself several questions:

  • Why spend $45,000 on a car that's just like every one else's? Where's the individuality?
  • If it's not bad enough you're buying the same make and model that every else has, why would you want to get the same color -- black -- as everyone else? For 2009, Audi provides a bunch of stock colors for the A6: black, white, dark grey, medium grey, light grey, beige, silver, grey blue, red, and blue (note that the colors called by some cute marketing names if you go onto Audi's website)
  • Why purchase an Audi A6 when you can buy a much better large luxury car for pretty much the same price? For example, the Mercedes-Benz E-Class, or a Cadillac DTS or STS.
Of course everyone has the right to spend their money as they see fit, but it's 2009 already, guys. No need to be a lemming.

Who knows, maybe we'll see some brave soul get extra bold and start driving a grey or -- even more shocking -- light grey Audi A6 in Beijing sometime soon. Maybe they'll even leave the excess tint off the windows.


Anonymous Anonymous said...

The reason is that black A6 Audis are the cars of choice for well placed officials in Beijing. Incidentally, the cars you see are most likely owned by said officials. However, this also creates an incentive for the public to buy such cars because even the police might yield right of way to a black Audi, thinking an official is in it.

Also it costs a lot more than $45k for an A6 in China, due to tax. Lastly, I disagree that there are better options. A6 > E-class and the Cadillac isn't even competition.

3:15 PM  

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