Feb 11, 2005

The Ikea nesting instinct

The Ikea in Beijing is pretty much exactly the same as those in California. Even the furniture prices are the same, except converted to RMB. It's surprising that Ikea can do such good business in China despite the price discrepancy compared to other brands available locally of similar quality. From what my local friends have told me, Ikea in China is not thought of as disposable low-quality furniture, the way people think of it in California. To their credit they did have cheap snacks, only 1 yuan for an ice cream cone.


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